Since 2015, the Prior Family Foundation has mobilised 30 initiatives that are leading the way in developing solutions that overcome some of the World’s greatest challenges.

Our partners distinctly have one thing in common – an end goal of creating long-term behavioural change.

Our Partnerships

CULTURE

Culture is Life

Drawing on growing evidence that cultural strength influences the health and well-being of First Nations Peoples, Culture is Life supports and promotes Aboriginal and Torres Straits Islander led solutions to affirm and strengthen ancient culture and wisdom and by doing so aims to prevent First Nations youth suicide.

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ENVIRONMENT

Citizens of the Great Barrier Reef

Creating a technology-driven solution engaging ordinary citizens to broaden public involvement.

Citizens of the Great Barrier Reef aims to assist preservation and re-generation of critically endangered reefs by facilitating surveying of a much greater number of the reefs than ever before.

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ENVIRONMENT

Greening Australia’s Reef Aid

The PFF is a founding supporter of the Reef Aid program. Together with other philanthropists, the PFF support enabled matched co-funding by the Queensland government.

The program improves the health of the Great Barrier Reef by remediating gullies to reduce the run off of fine sediment and agricultural chemicals onto the reef.

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WILDLIFE

Australia Zoo Wildlife Warriors

Established by Steve and Terri Irwin in 2002, the vision of Wildlife Warriors is that people, wildlife and habitat survive and prosper without being detrimental to the existence of each other.

Today, with nine global conservation projects and three vast conservation properties, Wildlife Warriors continues to save the precious lives of our wildlife and carry on Steve’s dream to save one, save the species.

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Initiatives and Projects

Culture is Life

Culture is Life

Actively backing Aboriginal led activity throughout the COVID period. The organization has proudly contributed to the Manual of Best Practice in Aboriginal & Torres Strait Islander Suicide Prevention by facilitating a Youth consultation project to inform the manual.

In addition the education and advocacy area has launched the Archie Roach Stolen Generations Educational Resources. – “It is the sharing of stories, of truth-telling, that helps all Australians heal”

First Nations Curriculum writers from Culture is Life, in collaboration with the Archie Roach Foundation, have produced this legacy project to educate all Australians. Inspired by Archie’s songs, Stolen Generations survivors talk about the intergenerational impacts of forced removal, experienced to this day, and the healing power of Archie’s music. The Archie Roach Stolen Generations Resources includes filmed conversations with Archie and the Elders around the themes of Cultural Identity, Stolen Generations, Talking Our Truths, and Healing Through Story and The Arts, with comprehensive educational support materials. All resources are freely available on ABC Education.

Citizens of the Great Barrier Reef

Citizens of the Great Barrier Reef

The Great Reef Census launched across the Great Barrier Reef in early October 2020, with a flotilla of boats being deployed over the next 10 weeks across its 2,300km length, from Lady Elliot Island in the south to the remote Far North.

The Great Reef Census is a world-first citizen science project designed to capture large-scale reconnaissance data from across the Great Barrier Reef, helping to support reef research and management. It explores new ways for how citizen science data can help scientists and managers improve their ability to locate some of the most important sources of coral recovery.

The Project takes a 21st century approach to conservation — a collaborative project across science, tourism and local communities that seeks to establish an innovative and scalable approach to conservation challenges, as well as foster a sense of stewardship for the Reef.

Greening Australia’s Reef Aid

Greening Australia’s Reef Aid

Greening Australia (GA) has a vision of healthy, productive landscapes where people and nature thrive. GA are only organisation addressing climate change and water quality in Australia – with a bold goal to reforest 10 million hectares across Australia, to sequester 100 million tonnes of carbon dioxide each year – drawing down 20% of Australia’s total current carbon Emissions.

Climate change and poor water quality are the greatest threats to the future of the Great Barrier Reef. Reef Aid works with landholders, communities and Traditional Owners to improve water quality for the Reef by rebuilding gullies and restoring coastal wetlands across the catchment.

Black Mambas

Black Mambas

Inside the Balule Nature Reserve, part of the Greater Kruger National Park in South Africa, a team of army-trained women guard the frontline. Having grown up alongside Africa’s iconic animals – rhinos, elephants, lions and much more – they’ve seen firsthand the destruction caused by poaching. Utterly heartbroken and highly concerned for their children’s future, these women – first mothers, then rangers and now leaders in the community – strive for peace.  Poaching not only devastates countless species but leads to the social and moral decay of surrounding communities.

The ‘war’ on poaching breeds violence and corruption, and results in overwhelming loss of life, both wildlife and people. The Black Mambas, South Africa’s first female anti-poaching unit, is fighting to win this war, not with guns and bullets, but with social upliftment and education.

Ol Pejeta

Ol Pejeta

Ol Pejeta achieves far more than rhino conservation, investing in the a future where both rhino and the surrounding communities can prosper together.

The Ol Pejeta Conservancy is a 400 square kilometre safe haven for wildlife, including rhino, in the Laikipia region of Kenya. It is home to the largest population of black rhino in East Africa, and the last two northern white rhinos in the world.  Despite a challenging 2020, Ol Pejeta has continued their conservation efforts with new solutions in technology, science, community relationship and innovation.

Ol Pejeta works side by side the surrounding community. In 2020, this included the provision of laptops to final year students with an offline data studio and solar power to keep them charged.  A big part of the relationship with the community remains as an essential human-wildlife conflict mitigation strategy.

Smiling Mind

Smiling Mind focus on supporting young people to build good mental health by using web and app-based technology to deliver mindfulness-based programs designed to help every mind thrive.

The purpose of the project is to provide an immediate response to the impacts of COVID-19 on the mental health of Victorian secondary school students (15-18 years old).

Young people are even more at-risk given the significant impact on their lives, including significant anxiety around year 12 completion and the impact on their future, uncertainty around their future, and a lack of social connection and social support

During the pandemic (since March 2020) Smiling Mind has seen 130% growth in App usage and 500% growth in website traffic. Mental health support is vital now more than ever for young people – and supporting habits that will foster good mental health is key.

The Prior Family Foundation aims to create an enduring legacy of positive impact for future generations.
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